Red Lion will be one of the closest apartment complexes to Disney World, within a five-minute drive. Disney World is the largest single-site employer in the US, with over 75,000 employees, and is currently undergoing a $1b expansion. The close proximity to the theme parks makes the asset particularly attractive, and extensive market analysis by Reditum and Colliers has ensured the scheme will offer the most affordable product in the area by at least 10%.
Kissimmee is currently experiencing a housing shortage, particularly for affordable housing due to an increasing population. From 2010-2018, the area has seen an impressive 46% increase in population within a 5-miles radius of the asset, proving the demand for the new supply of apartments Red Lion will provide. The location of the asset also benefits from excellent visibility as it is positioned on US Route 192, one of the main highways in Florida. 70,000 cars travel on the road each day which provides direct access to Disney World and a large number of resorts and hotels also in the vicinity.